CKOne had been working with both Kiss Fm and Galaxy Radio to re-position their iconic ckone fragrance in the run up to Xmas 07. 

As sponsors of the DMC DJ championships they wanted to focus their activity around music and DJ’s to reinforce CKOne’s cool credentials.  Working alongside Kiss, Galaxy and CKOne arena 6 created the ‘areyoutheckone’ DJ competitions.  Held in Newcastle, Manchester and London 10 budding DJ’s were invited to local shopping centres to compete for the chance to win £1000 and more importantly to be crowned ‘theckone’.  As well as the DJ sets, champion break dancing crew, The Pirates, performed alongside DMC world champions Rafik and JFB, adding a fantastic visual element to the competitions.  CKOne utilised the activity to sample throughout the whole centres and host DJs regularly invited people to go to nearby stores for ckone offers.