After the success of Kiss Academy 1, the COI decided to pursue the Kiss Academy brand further to support their anti-knife crime campaign. The COI again used airtime on Kiss to promote the Academy and all activity was tied into their online social networking Bebo site.

For this Kiss Academy the focus was on performance so arena 6 scoured the relevant talent pools to find the very best performers and teachers to connect with the kids during the Academy. The day included street dancing classes from renowned street dance specialists Dwayne and Caramel, music production from Lord Fader one half of the legendary music production team the Loose Cannons, Mixing and Scratching from two of the UK’s biggest Hip Hop DJ’s DJ Swerve and Manny Norte, a chance to present with the Kiss 100 breakfast team and a Beatboxing masterclass from famous Beatboxer Yasson plus live performances from Bashy and champion UK Street Dance crew Peridot.

The COI’s messages were communicated throughout the day and as well as 91% of attendees saying they had found the day very useful and enjoyable all attendees also left knowing ‘considerably more’ about the anti knife crime campaign.