T-Mobile were launching their new flagship concept store on Oxford Street in May 2008 and wanted an exclusive launch party to celebrate. With a partnership with Kiss in place to run a promotion arena 6 were brought in to plan the launch party. T-Mobile wanted the launch to reflect the exclusive and exciting nature of their new store and their on air activity also reflected this as listeners competed to be get onto the radio and also win tickets to the party.

The launch party for just 200 lucky winners was held at The Eve Club, Mayfair and featured fantastic entertainment including:- top Kiss DJ’s; Diversity, the UK street dance champions; a top street magician; body art; massages; manicures and a bespoke tuck shop. Arena 6 looked after all elements of the party from winner liaison, creative development, production and event management.